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    • 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.

      Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.

    • Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.

      Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.

    • Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your designs

Give color power to your designs

    • 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.

      Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.

    • Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.

      Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.

    • Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

    • 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.

      Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.

    • Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.

      Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.

    • Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

How to select powerful colors for your designs

Give color power to your designs

Give color power to your designs

How to select powerful colors for your designs

Give color power to your exquisite designs

Give color power to your designs

How to select powerful colors for your designs

    • Analogous Harmony:
      When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
      The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.

    • Complementary Harmony:
      Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.

    • Split-Complementary Harmony: 
      Using one base color and 2 complementary colors are generally termed as  Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple

    • Triadic Harmony:
      Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.

    • Monochromatic Harmony: 
      Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet. 

Give color power to your designs

How to select powerful colors for your designs

Give color power to your exquisite designs

Give color power to your designs

How to select powerful colors for your designs

    • Analogous Harmony:
      When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
      The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.

    • Complementary Harmony:
      Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.

    • Split-Complementary Harmony: 
      Using one base color and 2 complementary colors are generally termed as  Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple

    • Triadic Harmony:
      Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.

    • Monochromatic Harmony: 
      Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet. 

Give color power to your designs

How to select powerful colors for your designs

Give color power to your exquisite designs

Give color power to your designs

How to select powerful colors for your designs

    • Analogous Harmony:
      When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
      The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.

    • Complementary Harmony:
      Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.

    • Split-Complementary Harmony: 
      Using one base color and 2 complementary colors are generally termed as  Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple

    • Triadic Harmony:
      Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.

    • Monochromatic Harmony: 
      Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet. 

Give color power to your designs

How to select powerful colors for your designs

Give color power to your exquisite designs

Give color power to your designs

How to select powerful colors for your designs

    • Analogous Harmony:
      When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
      The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.

    • Complementary Harmony:
      Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.

    • Split-Complementary Harmony: 
      Using one base color and 2 complementary colors are generally termed as  Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple

    • Triadic Harmony:
      Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.

    • Monochromatic Harmony: 
      Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet. 

Give color power to your designs

How to select powerful colors for your designs

Give color power to your exquisite designs

Give color power to your designs

How to select powerful colors for your designs

    • Analogous Harmony:
      When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
      The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.

    • Complementary Harmony:
      Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.

    • Split-Complementary Harmony: 
      Using one base color and 2 complementary colors are generally termed as  Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple

    • Triadic Harmony:
      Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.

    • Monochromatic Harmony: 
      Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet. 

Give color power to your designs

How to select powerful colors for your designs

SELECTED WORK / E-COMMERCE / 2026

Couture meets custom-built commerce.

How we built a flexible, premium WordPress shopping experience for Ritika Goel Official—designed around intricate product choices, a better buying journey and practical business workflows.
Explore live website ↗
See what we built ↓
CLIENT
Ritika Goel Official
SERVICES
Design · Development · Automation
PLATFORM
WordPress + WooCommerce
CUSTOM CODE
PHP · JavaScript · CSS
01 / HOMEPAGE
02 / PRODUCT DETAIL
XS—6XL
Extended sizing

10 sizes

XS through 6XL

Upper + lower

Independent selections

Custom logic

PHP · JS · CSS

One experience

Design through checkout
01 / THE BRIEF

Beautiful garments. Complicated product choices.

Premium Indian fashion comes with complexity: sizes, colours, optional dupattas, different outfit combinations, product imagery and clear exchange information. The goal was a refined, easy-to-use store that respects all of those details without overwhelming the shopper.
THE CHALLENGE

Many choices, one product.

Complex variations and size configurations demanded more flexible shopping interfaces and thoughtful product presentation.
THE SOLUTION

Build around the brand.

WordPress and WooCommerce enhanced with business-specific PHP, JavaScript and CSS, paired with a clean editorial design.
PRODUCT DETAIL / UX FEATURE
02 / FEATURED DEVELOPMENT

Made for the way real women shop.

A standard size selector wasn’t enough. The storefront needed to accommodate tailored outfit decisions, including different measurements for upper and lower garments.
✓   Independent upper and lower size choices
✓   Extended sizing from XS to 6XL
✓   Colour and outfit configuration options
✓   Dynamic product information and variation logic
03 / WHAT WE BUILT

Thoughtful design.
Serious functionality.

From product configuration to marketing readiness, each part of the website was approached as a connected customer and business experience.
◇
01 / PRODUCT ENGINEERING

Advanced garment variations

Custom product logic built around fashion-specific choices and detailed purchase configurations.
XS–6XL · Upper/lower sizing · Colour options · Dupatta choices · Dynamic SKUs · Size charts
↗
02 / SHOPPING JOURNEY

Designed to reduce friction

Convenient buying tools make it easier to save, review and purchase selected products.
Wishlist · Buy Now · Mini cart · Coupons · Checkout refinements
✳
03 / CUSTOMER ENGAGEMENT

Reasons to come back

Registration and promotional capabilities designed to encourage customer relationships beyond a single order.
Customer accounts · Welcome incentives* · Promotional offers*
▤
04 / STORE OPERATIONS

Smarter administrative workflows

Order communications and structured back-office workflow development support more organised daily operations.
Order emails · Invoice workflows* · Docket workflows* · Reporting*
◉
05 / COMMERCE MARKETING

Built for measurable growth

A connected foundation for product advertising and understanding key moments in the shopping journey.
Meta Pixel · Catalogue integration · E-commerce events
✺
06 / VISUAL EXPERIENCE

Premium across screens

Clean collection layouts, detailed product pages and custom interface styling optimised for desktop and mobile.
Responsive design · Custom CSS · Product imagery · PHP + JS
04 / FEATURE INDEX

The details that make the difference.

Explore the full technical scope in expandable sections, keeping the page elegant without hiding the breadth of development work.
  • Extended standard sizes from XS to 6XL
  • Independent upper and lower size controls
  • Multiple colour variations
  • Colour-specific product images
  • Optional with/without dupatta choices
  • Variation-based dynamic pricing
  • Dynamic product-title handling
  • Variation-linked SKU behaviour
  • Five garment-specific size charts
  • Garment material and fit details
  • Wishlist and save-for-later functionality
  • Mini shopping cart / bag drawer
  • Direct Buy Now purchasing route
  • Quantity controls
  • Custom cart and checkout handling
  • Promotional coupon support
  • Purchase countdown functionality*
  • Tax-inclusive price display
  • WhatsApp product consultation links
  • Related product discovery
  • Customer registration and account flows
  • Welcome offer eligibility logic*
  • Higher-value purchase incentives*
  • Automated transaction emails
  • Invoice generation workflow*
  • Order dockets and fulfilment info*
  • Daily order summary emails*
  • Consolidated administrative reporting*
  • Abandoned-cart communications design*
  • Exchange policy guidance
  • WooCommerce–Meta catalogue connection
  • Meta Pixel events: PageView, ViewContent, AddToCart, InitiateCheckout
  • Product media preparation and optimisation
  • Colour variation galleries
  • Product imagery protection*
  • Collection and category navigation
  • Responsive mobile and tablet design
  • Custom PHP/WooCommerce development
  • Custom JavaScript interactions
  • Custom CSS design and refinement
05 / TECHNOLOGY

Built on familiar technology.
Extended with custom code.

A practical architecture gives the brand control over its catalogue and room to grow, while supporting tailored commerce functionality where standard tools fall short.
WordPress
WooCommerce
Custom PHP
JavaScript
CSS
HTML
Email automation
Meta integration
06 / THE OUTCOME

A digital flagship that works around the business.

Ritika Goel Official now has a live customer-facing e-commerce platform with deeply customised garment selection, modern shopping tools and infrastructure for connected business and marketing workflows.
No unverified revenue, sales uplift or conversion improvement figures are used. Outcomes are qualitative rather than measured performance claims.
01
More flexibility for customers choosing complex outfits.
02
A clearer route from exploring a collection to purchasing.
03
Fashion-specific functionality built into WordPress and WooCommerce.
04
An extensible foundation for ongoing development and marketing.
HAVE A PROJECT IN MIND?

Let's build a website that's more than a website.

Start a conversation ↗

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