What is the best strategies for Social Media Marketing?

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What is the best strategies for Social Media Marketing?

Marketing on Social Media Effectively

What is social media marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service. Although e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular among practitioners and researchers.

Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to reach a wider audience and communicate brand values, products & services.

Best practices of social media marketing help businesses with an opportunity to portray their brands to the customer and drive traffic back to their website. Social media can also help you generate leads and in turn sales along with increasing your brand awareness among customers.

Thus in modern times, social media marketing is a powerful tool for businesses of all sizes to reach prospective customers. Dont miss out the opportunity. Best practices in social media marketing can bring remarkable success to your business.

Tips to market your brand on social media platforms

best strategies for social media marketing

1. Identify your audience: It is a big mistake, trying to reach everyone.

Understand and organize your target audience, it will help you send the right message to the right people and help you meet your marketing goals effectively.

The target audience is a group of individuals that can be identified based on demographics such as age, job title, income level, etc. For a business, the social media target audience is the people who are most likely to be interested in your products or services.

To begin with, identify your target audience. Like, who these people are: should be based on the audience data you already have and from your market research. Compiling data from your old customer base, and getting social media analytical tools helps to compile new customer data and always have a check on your competition. This will help you analyze the posts and content they are placing online and are getting what kind of response.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

In the modern world, the market is too disruptive, and customers are confused, anxious, and lazy, they need everything and anything on the click of their mobiles. Almost 50% of Indias’s population is Millenials and Gen Z. Thus understanding their consumer behavior is very important. Gen Z and millennials both are upturning business expectations.

They expect accurate inventory information, good value-for-money products, and a wide range of choices for shopping. They appreciate innovation, to empower them to engage with the brand on their own terms. They want direct tailored made products for their individual self, so as to co-create an experience that is uniquely their own. To purchase the surveys identified product choice, availability, convenience, and values are top priorities when deciding how & where to make purchases.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

2. Define your goals & KPIs: To be successful in social media marketing one has to create goals that will appreciate your efforts. You can opt for different strategies to achieve your goal. We recommend using a SMART goal strategy. SMART goals give you a starting point, as well as a means to check in and make changes as needed from time to time. Always remember strategies need to be flexible enough to incorporate the changes.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

What is a SMART Strategy?

SMART stands for:

S: Specific

In order for a goal to be achievable, it needs to be specific. A specific goal answers the following questions:

What do you want to accomplish from this marketing activity?
Who would be responsible for it?
What steps you will take in order to achieve it?

If you get the answers to these questions then, First step of a SMART goal is achieved.

M: Measurable

Quantifying your goals (that is, making sure they can be measured in may be a specific time/ date/ hours/ etc) makes it very easy to track your marketing activity progress and know when it will be half or fully achieved.

A: Achievable

Goals should be realistic — not something haphazard drafted to work on. Ask yourself and involve our team to measure if these objectives are reasonable and can be accomplished in the specified time.

R: Relevant

Here you need to think about the future and the big picture. Why are you setting up these goals? Is it something relevant to the company’s long-term/short-term planning?

T: Timely

Time is a crucial factor, if we can not achieve goals in a stipulated time period it is a waste. It has no relevance. Thus time-bound strategies are required in order to nake it effective.

It is best practice to set goals using the SMART framework. This can help you succeed in setting and attaining goals in the best possible way and achieving all types of goals, no matter how large or small.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

Best strategies for Social Media Marketing

Give color power to your exquisite designs

What is a SMART Strategy?

SMART stands for:

S: Specific

In order for a goal to be achievable, it needs to be specific. A specific goal answers the following questions:

What do you want to accomplish from this marketing activity?
Who would be responsible for it?
What steps you will take in order to achieve it?

If you get the answers to these questions then, First step of a SMART goal is achieved.

M: Measurable

Quantifying your goals (that is, making sure they can be measured in may be a specific time/ date/ hours/ etc) makes it very easy to track your marketing activity progress and know when it will be half or fully achieved.

A: Achievable

Goals should be realistic — not something haphazard drafted to work on. Ask yourself and involve our team to measure if these objectives are reasonable and can be accomplished in the specified time.

R: Relevant

Here you need to think about the future and the big picture. Why are you setting up these goals? Is it something relevant to the company’s long-term/short-term planning?

T: Timely

Time is a crucial factor, if we can not achieve goals in a stipulated time period it is a waste. It has no relevance. Thus time-bound strategies are required in order to nake it effective.

It is best practice to set goals using the SMART framework. This can help you succeed in setting and attaining goals in the best possible way and achieving all types of goals, no matter how large or small.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

Best strategies for Social Media Marketing

Give color power to your exquisite designs

3. Allocate your resources for social media wisely: Social media management requires unique skills like:

Strategic thinking
Organizational skills
Branding expertise

If you have means hire an expert for social media, if not invest in advertisements on social platforms, which can boost brand awareness and expand reach.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

4. Use multiple platforms:

Consider the multiple social media platforms your customers use daily. Social media apps to know include:

Instagram
Facebook
LinkedIn
Twitter

Investing in a strategy for all of these platforms isn’t necessary. Instead, consider the apps your customers are most likely to use.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

4. Use multiple platforms:

Consider the multiple social media platforms your customers use daily. Social media apps to know include:

Instagram
Facebook
LinkedIn
Twitter

Investing in a strategy for all of these platforms isn’t necessary. Instead, consider the apps your customers are most likely to use.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

5. Posting relevant content regularly

Success on social media is a matter of posting compelling, engaging content consistently.

This practice helps your content show up in newsfeeds. By focusing on consistent, relevant content, you show the algorithms that your posts are worthy of showing up in various newsfeeds and ultimately, will attract followers to your page.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

6. Interact with your followers

Interactive with your followers, help you understand their outlook, their perception, and what actually they want. The benefits of interacting with your followers/ online customers are:

Social Proof of your brand presence
Reach to new followers
Brand Awareness
Cost-efficiency

The opportunity for a high return on investment (ROI) is huge—83% of customers value customer experience, and that includes social media interactions in which businesses make their audience feel seen, heard, and understood.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

6. Interact with your followers

Interactive with your followers, help you understand their outlook, their perception, and what actually they want. The benefits of interacting with your followers/ online customers are:

Social Proof of your brand presence
Reach to new followers
Brand Awareness
Cost-efficiency

The opportunity for a high return on investment (ROI) is huge—83% of customers value customer experience, and that includes social media interactions in which businesses make their audience feel seen, heard, and understood.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

7. Always maintain the professional decorum

You are interacting as a business entity. Thus you must maintain a formal relationship with your followers. In case you have a team to handle the day-to-day affair, then you must draw a social media policy for your team. The policy must have:

What to post
How to respond to negative or positive posts
All platform laws and rules to be followed
Brand considerations
Security protocols

Best strategies for Social Media Marketing

Give color power to your exquisite designs

8. Always portray your brand identity, it will help you stand out from your competitors.

All marketing activities need to be in sync with each other, including print, digital, and social media and should be consistent.

As you are posting, you need to think about:

How you communicate with your customers.
Posting similar kinds, communicating the same story visuals across the various platforms
Always focus on your unique selling point.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

8. Always portray your brand identity, it will help you stand out from your competitors.

All marketing activities need to be in sync with each other, including print, digital, and social media and should be consistent.

As you are posting, you need to think about:

How you communicate with your customers.
Posting similar kinds, communicating the same story visuals across the various platforms
Always focus on your unique selling point.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

9. Always consider quality over quantity

It is always better to post quality posts than posting multiple times a day on as many platforms as possible, you should focus on delivering consistently. Post can be one in 2 days, but that needs to be of quality content.

Consider these questions while creating posts:

Will it help my followers?
Is it original?
Will it lead to inspiring people to take some action?
Does the content have cited sources, if required?

This will help you make the quality content.

Best strategies for Social Media Marketing

Give color power to your exquisite designs

10. Use Analytics to measure your results

Analytics help you:

Optimize campaigns
Create new goals
Assess tracking metrics

Identify your metrics before start tracking your goals. Most common metrics used are:

Reach
Engagement
Impressions
Mentions
Post clicks
Video views

Best strategies for Social Media Marketing

Give color power to your exquisite designs

10. Use Analytics to measure your results

Analytics help you:

Optimize campaigns
Create new goals
Assess tracking metrics

Identify your metrics before start tracking your goals. Most common metrics used are:

Reach
Engagement
Impressions
Mentions
Post clicks
Video views

Best strategies for Social Media Marketing

Give color power to your exquisite designs

- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
  
  Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.
- Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
  
  Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.
- Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your exquisite designs

Few links to study more on this subject:

https://www.coursera.org/professional-certificates/facebook-social-media-marketing

https://www.coursera.org/lecture/high-performing-teams/1-3-goals-getting-smart-JlMNZ

https://mailchimp.com/resources/how-to-market-on-social-media

For any query or related work, you can contact us here

Best strategies for Social Media Marketing

Give color power to your exquisite designs

Give color power to your designs

- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
  
  Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.
- Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
  
  Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.
- Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your designs

- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
  
  Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.
- Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
  
  Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.
- Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your designs

- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
  
  Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.
- Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
  
  Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.
- Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
  
  Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design.
- Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
  
  Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements.
- Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- Analogous Harmony:
  When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
  The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.
- Complementary Harmony:
  Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.
- Split-Complementary Harmony:
  Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple
- Triadic Harmony:
  Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.
- Monochromatic Harmony:
  Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- Analogous Harmony:
  When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
  The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.
- Complementary Harmony:
  Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.
- Split-Complementary Harmony:
  Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple
- Triadic Harmony:
  Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.
- Monochromatic Harmony:
  Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- Analogous Harmony:
  When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
  The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.
- Complementary Harmony:
  Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.
- Split-Complementary Harmony:
  Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple
- Triadic Harmony:
  Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.
- Monochromatic Harmony:
  Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- Analogous Harmony:
  When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
  The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.
- Complementary Harmony:
  Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.
- Split-Complementary Harmony:
  Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple
- Triadic Harmony:
  Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.
- Monochromatic Harmony:
  Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.

Give color power to your designs

How to select powerful colors for your designs

Give color power to your designs

How to select powerful colors for your designs

- Analogous Harmony:
  When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
  The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel.
- Complementary Harmony:
  Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony.
- Split-Complementary Harmony:
  Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple
- Triadic Harmony:
  Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow.
- Monochromatic Harmony:
  Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.

Give color power to your designs

How to select powerful colors for your designs