How to choose colors for digital artwork
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How to choose colors for digital artwork
Part 02 - Color for online artworks
Give color power to your exquisite designs
Part 02 - Color for online artworks
How to choose colors for digital artwork - Mastering Color - 02
Mastering Color Selection for Online Artwork
How to choose colors for digital artwork - Mastering Color - 02
Choosing the right colors for online artwork is crucial for making an impact in the digital space. Colors can influence emotions, convey messages, and enhance the overall aesthetic of your artwork. Whether you’re creating graphics for a website, social media, or digital ads, here are some essential tips to guide your color selection process.
Give color power to your exquisite designs
Give color power to your exquisite designs
1. Understand the Basics of Color Theory
Color theory is the foundation of good design. It involves the use of the color wheel and the relationships between colors to create visually pleasing combinations. Here are some basic concepts:
- Primary Colors: Red, blue, and yellow. These colors cannot be created by mixing other colors.
- Secondary Colors: Green, orange, and purple. These are created by mixing primary colors.
- Tertiary Colors: These are created by mixing a primary color with a secondary color.
Understanding these basics can help you create a balanced color palette.
How to choose colors for digital artwork - Mastering Color - 02
2. Utilize Color Harmonies
Color harmonies are combinations that are visually appealing. Here are a few types to consider:
- Complementary Colors: Colors opposite each other on the color wheel (e.g., red and green). These provide high contrast and make elements stand out.
- Analogous Colors: Colors next to each other on the color wheel (e.g., blue, blue-green, and green). These combinations are pleasing and harmonious.
- Triadic Colors: Three colors evenly spaced around the color wheel (e.g., red, yellow, and blue). These provide vibrant and balanced color schemes.
- Monochromatic Colors: Variations in lightness and saturation of a single color. This creates a cohesive and elegant look.
How to choose colors for digital artwork - Mastering Color - 02
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- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design. - Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements. - Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Give color power to your exquisite designs
Give color power to your exquisite designs
Give color power to your exquisite designs
Give color power to your exquisite designs
-
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design. - Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements. - Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Give color power to your designs
Give color power to your designs
-
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design. - Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements. - Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Give color power to your designs
Give color power to your designs
-
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design. - Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements. - Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
-
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
Generally, the dominant and secondary colors should be neutral colors and you should use the accent color for highlighting and making things stand out in your design. Like we can have a red CTA (call to action) in a white, black design. - Tweaking your colors: Now as you have applied the rule to select the colors in your design, you can now make changes in the colors by using their variations.
Use and make them appealing, there is no rule as to what will appeal, you can use as many variations as you want as per the requirements. - Consistency with the colors: Now as you have made one design with the color pallet. Stick to this color pallet to use it in all your designs with variations only if needed. This will help you establish a brand presence.
- 60-30-10 rule: This states 60% of the design should be covered with dominant color, 30% with secondary color or texture, and 10% with an accent.
How to select powerful colors for your designs
Give color power to your designs
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
- Analogous Harmony:
When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel. - Complementary Harmony:
Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony. - Split-Complementary Harmony:
Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple - Triadic Harmony:
Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow. - Monochromatic Harmony:
Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.
- Analogous Harmony:
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
- Analogous Harmony:
When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel. - Complementary Harmony:
Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony. - Split-Complementary Harmony:
Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple - Triadic Harmony:
Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow. - Monochromatic Harmony:
Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.
- Analogous Harmony:
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
- Analogous Harmony:
When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel. - Complementary Harmony:
Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony. - Split-Complementary Harmony:
Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple - Triadic Harmony:
Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow. - Monochromatic Harmony:
Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.
- Analogous Harmony:
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
- Analogous Harmony:
When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel. - Complementary Harmony:
Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony. - Split-Complementary Harmony:
Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple - Triadic Harmony:
Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow. - Monochromatic Harmony:
Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.
- Analogous Harmony:
Give color power to your designs
How to select powerful colors for your designs
Give color power to your designs
How to select powerful colors for your designs
- Analogous Harmony:
When viewed together, these colors give a pleasing, serene appearance. These colors are present next to each other on the color wheel.
The most common example is violet, red-violet, and red. These 3 colors represent analogous harmonies. In lay mans language little bit of shade right and left on the color wheel. - Complementary Harmony:
Contrasting colors are often termed complementary harmonies. They are present on the opposite side of the color wheel. Red and green are the most common example of this kind of harmony. - Split-Complementary Harmony:
Using one base color and 2 complementary colors are generally termed as Split complementary colors. Here instead of one complementary color, two colors are picked symmetrically around it on the color wheel. e.g Orange, Blue-green, Blue-purple - Triadic Harmony:
Here we select three colors located at equal distances from each other on the color wheel. These selected colors are evenly spaced throughout the wheel. These color often creates a pleasing set of appearance when used together. e.g. Primary colors – red, blue, and yellow. - Monochromatic Harmony:
Selecting colors from a hue, and its various tints, tones, and shades associated. Shades are sometimes been derived by adding a tint of white, grey, and black to make a pallet.
- Analogous Harmony:
Give color power to your designs
How to select powerful colors for your designs
3. Consider the Psychology of Color
Colors can evoke specific emotions and associations. Understanding color psychology can help you convey the right message with your artwork:
- Red: Energy, passion, urgency.
- Blue: Trust, calm, professionalism.
- Green: Growth, health, tranquility.
- Yellow: Happiness, optimism, warmth.
- Purple: Luxury, creativity, wisdom.
- Orange: Enthusiasm, innovation, excitement.
Choose colors that align with the emotions and messages you want to convey.
How to choose colors for digital artwork - Mastering Color - 02
4. Keep Accessibility in Mind
Accessibility is crucial in digital design. Ensure your color choices are inclusive by:
- Using High Contrast: High contrast between text and background colors improves readability. Tools like contrast checkers can help you achieve this.
- Avoiding Reliance on Color Alone: Use additional indicators like patterns or icons to convey information, ensuring it’s accessible to those with color vision deficiencies.
How to choose colors for digital artwork - Mastering Color - 02
5. Create a Consistent Color Palette
Consistency is key to effective branding. Develop a color palette that includes primary, secondary, and accent colors. Use this palette consistently across all your digital artwork to create a cohesive and recognizable brand identity.
How to choose colors for digital artwork – Mastering Color – 02
How to choose colors for digital artwork - Mastering Color - 02
6. Test Your Colors
Colors can look different on various screens and devices. Test your artwork on multiple devices to ensure your colors appear as intended. Gather feedback from others to gain insights into how your color choices are perceived.
How to choose colors for digital artwork – Mastering Color – 02
How to choose colors for digital artwork - Mastering Color - 02
7. Stay Updated with Trends
Color trends in digital design can influence how your artwork is received. While it’s important to stay true to your brand, being aware of current trends can help your artwork feel modern and relevant.
How to choose colors for digital artwork – Mastering Color – 02
How to choose colors for digital artwork - Mastering Color - 02
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Conclusion
Mastering color selection for online artwork involves understanding color theory, using color harmonies, considering color psychology, ensuring accessibility, maintaining consistency, testing your colors, and staying updated with trends. By following these guidelines, you can create visually appealing and effective digital artwork that resonates with your audience.
Feel free to share your thoughts or ask questions about color selection for your online artwork in the comments below!
